You could be forgiven for thinking that F1 puts all its energies into designing cars. In fact, Williams Advanced Engineering, an offshoot of the Williams Group, develops alternative technologies for other industries.
Making an announcement just after E3 2017, in which the biggest news was the launch of the Xbox One X, Atari are wading in on the console war with the Ataribox.
The industry has dubbed Microsoft’s upgraded Xbox One ‘’the most powerful and expensive console in the world’’. While it’s no next-gen offering, there’s still plenty to be excited for.
Beauty brands love to innovate. Now, the focus turns to fragrance, with a surprising way to package this precious product.
Perhaps inspired by Chloe’s recent foray into perfume applied with a brush, several brands have followed suit with their own versions. Here are 3 which stand out.
‘Smart drugs’ are taking root in the beauty industry. Whether it’s pills that keep you productive, a caffeine hit for energy, or a feel-good formula for improving your mood and sleep quality, there’s a supplement to solve any problem.
Renowned for celebrating body diversity in a slew of past campaigns that featured women of all sizes, ethnicities and ages, Dove is taking a bold step by launching some limited edition, curvy new packaging for their body wash range.
It’s a well-known fact that business have to evolve in order to keep going. Here are three examples of brands that did just that – and some of them may surprise.
From thermal products to animal ingredients, here’s what’s been on our radar.
It’s been a busy couple of weeks for advertising – especially with the announcement that UK ad spending in the digital sphere is still increasing, despite the threat of Brexit. Here are 3 campaigns that caught our interest, and show how the medium continues to evolve and challenge.
Even just a few months into 2017, brands are already making their mark in the world of advertising. Here are 3 that, for better or worse, caught our attention.
Worn, dated and unoriginal: a copywriting perspective on why idioms aren’t always the best option for that SS17 campaign.