Making an announcement just after E3 2017, in which the biggest news was the launch of the Xbox One X, Atari are wading in on the console war with the Ataribox.
It’s a well-known fact that business have to evolve in order to keep going. Here are three examples of brands that did just that – and some of them may surprise.
From thermal products to animal ingredients, here’s what’s been on our radar.
It’s been a busy couple of weeks for advertising – especially with the announcement that UK ad spending in the digital sphere is still increasing, despite the threat of Brexit. Here are 3 campaigns that caught our interest, and show how the medium continues to evolve and challenge.
Even just a few months into 2017, brands are already making their mark in the world of advertising. Here are 3 that, for better or worse, caught our attention.
Worn, dated and unoriginal: a copywriting perspective on why idioms aren’t always the best option for that SS17 campaign.
Celebrating the tradition of April Fool’s jokes, here’s our round-up for this year – from cars to comics.
While Professional Beauty continues to tour the UK, 3 products stood out earlier this month, when the capital played host. While the event celebrates pioneering beauty brands on a number of fronts, it’s the tech category that always seems the most revolutionary – and here are the nifty gadgets that took centre stage.
YouTube has found itself the source of scandal over its dated and ineffective algorithms – whether through hiding innocent content in YouTube’s “restricted mode”, or embarrassing brands over ad placement.
As Easter looms, Lush cosmetics pulls the rabbit out of the hat – literally – with a selection of sweet surprises that pair their trademark humour with their animal-friendly image.
Recognising their ”unique position” to connect users with support workers, and reiterating their goal of creating ”a safe community on and off Facebook”, the social media site are building on earlier efforts to tackle suicide-related posts, starting with tests in the US.