Spotlight On Retail: Awesome Ads: Design

Photo credit: ChrisGampat on Flickr.

With years of experience working for retailers, we know what works. In this edition of our Spotlight On Retail column, we’ve raided the internet to round up 5 inspiring examples of print design that hit the mark – and what lessons can be learnt from them.

1. Challenge perceptions

In a case of ‘harsh but fair’, the diet food brand use a mind-trick to transform the back end of a bus into one that’s leaning from the weight of someone who could do with losing it, never mind watching it.

this-weight-watchers-ad-would-make-us-sit-on-the-left-side

2. Draw a parallel

Some of the most powerful ads are the simplest. We love this association between ‘melting’ planet and melting ice cream – it’s a reference that WWF have made in many a campaign, but we’ve got to admit that this one hits the point home the hardest.

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3. Use your environment

Bic’s shaving billboard implies that you could cut your lawn with their razors.  A decidedly ‘sharp’ ad that leaves us wondering what they’ll do to our leg hairs.

heres-a-freshly-shaved-lawn

4. Make the most of your space

We’re not sure whether Saatchi & Saatchi were inspired by the manhole, or simply had to fill its space – but either way, their clever cup of coffee ad deserves a thumbs-up (though we’re not sure it smells as good as it looks).

a-sewer-never-looked-so-good

5. Harness the imagination

Lego’s ad is beautifully simple, and captures the essence of their brand – that their product can be turned into anything, with just a little imagination.

l3go0606c

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