Black Friday – the last Friday in November, often coinciding with the last pay day before Christmas – is four days away on the calendar and, with more retailers than ever joining in, Britain’s finally taking notice of this across-the-pond phenomenon.
Here, we tackle some popular myths about the event.
1. It’s not that big in the UK.
Amazon introduced Black Friday back in 2010 with a handful of offers, but it wasn’t until 2013 that stores started to get in on the act. This year, Asda, Argos and John Lewis are just a few of the big-name retailers set to slash prices.
2. You can only shop online.
Not so: our bricks-and-mortar cousins are following suit with extended opening hours, stores-only offers and, consequently, increased staff and security.
3. People only buy electronics on Black Friday.
Though it’s arguable that the most popular items purchased are electronics, clothes are also a big seller. This year, warm, winter clothing – which hasn’t shifted as easily due to the mild weather – is on offer at cut prices, and some of the big-name beauty retailers, like Boots and Superdrug, are touting their wares.
4. It’s just one day.
While it’s true that Black Friday had humble beginnings as an isolated day in the sales calendar, it’s increasingly stretching into as much as a week of discounted goods. Superdrug are running promotions from Wednesday (an event it’s predictably calling ‘Pink Wednesday’) until Tuesday, and Amazon have already launched their offering – with a new deal every 10 minutes.
5. You always get the best deals on Black Friday.
Unfortunately, some retailers play a tactical game, raising prices before and after the event for them to qualify as discounts – which means that the consumer doesn’t always get the benefit. And, there’s been cases of products – already at cheap prices – being introduced specifically for the occasion.