Why the future of sales is online

Photo credit: Chris on Flickr.
The UK’s biggest online shopping day of the year was officially Black Friday, with £810m spent and a 60% increase in online traffic – followed by Cyber Monday’s £720m effort, and £666m on Manic Monday, with a 24% increase in online traffic.

And it looks like the American event – which has been brought across the pond thanks to US retailer Amazon and Walmart-owned Asda  – is here to stay, after it reportedly gave John Lewis its biggest week of sales in its 150-year history.

But the spending flurry isn’t all good news. The reason so many shoppers have cashed in on the offers is partly due to retailers offering click and collect and next day services, but a few – notably Debenhams and M&S – are failing to deliver on delivery, to the extent that shares have fluctuated.

Though, with an estimated 900m orders placed over the November/December pre-Christmas period, and these sales events falling near the last pay day, retailers should have every confidence that these record-breaking spending holidays are cemented on the British shopping calendar – and will continue to make money in the future.