Why Lidl, Starbucks & McDonalds Are Cooking Up A Storm

Photo credit: Mike Mozart on Flickr.

Surely there’s nothing more exciting in the hospitality world as innovation – whether it’s a technological leap or just some inspiring menu choices. We’ve stumbled upon three brands who’ve piqued our interest are tickled our tastebuds.

A new way of ordering just ‘clicks’ for McDonald’s

The junk food aficionado love to dabble in both new tech, and new approaches to a tried-and-tested fast food formula (like their ‘Create Your Taste’ kiosk down under, which lets the customer compose their own burger from bun to bun; or their coupon app in the Netherlands). So the fact they’re ”exploring” click and collect as a viable ordering option – which shouldn’t be too difficult, thanks to its pre-existing app – is definitely a good move. All we need them to roll out now is home delivery, and there’ll never be a reason to leave the living room again.

Starbucks makes a night of it

It’s well-known that Starbucks are always pushing the boundaries: they’ve already impressed with their wireless charging, internet-of-things coffee machines and beacon technology. This time, though, they’re looking to their product. Lucky Americans have enjoyed ‘Starbucks Evenings’ for some time, even drinking alcohol in after-dark hours. Now, the UK’s getting the same tasty treatment, with a gourmet-sounding menu that matches dishes like chorizo and prawn skewers with classic beers and fine wines. And, if that’s not enough, there’s even talk of a desserts menu. It’s being tested at Stansted Airport and, if it flies, will be rolled out across other UK locations. Not bad for something that began with a handful of magic beans.

Food is a labour of Love for Lidl

Michelin-starred chef Kevin Love, who previously headed up one of Heston Blumenthal’s restaurants, and even worked in Lidl as a store manager briefly, is launching his own products for Lidl’s premium Deluxe label. It’s just one of the ways the budget supermarket is going more up-market with its ‘Lidl surprises’ strategy, and aims to lead customers on a ‘culinary discovery’.

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