The Inevitable Downfall Of Fitness Wearables

The International Data Corporation (IDC) reported in December that basic wearables account for a massive 85% of the total US wearables market. But is all that about to change? Here are 3 reasons we think this is the rise before the fall.

1 – They’re not accurate enough. It’s obvious that working out with a heavy weight will burn more calories than using a light one, but wearables just don’t make allowances for that.  Some can’t even recognise certain forms of activity, such as the stepper or cycling. And when it comes to wider factors that affect your metabolism, such as genetics, hormones or medication, there’s no chance. The result is that your data probably isn’t as gospel as you think.

2 – They’re not smart enough. Users want more features and better usability, and with fitness trackers unable to provide what many perceive to be basic functions (think maps, taking photos or even capacity to carry out simple web searches), the focus is naturally migrating to smart watches.

3 – They’re not attractive enough. Part of having a wearable device is about making it unique to you, or representative of your style – and the current mould is very much in ‘one size fits all’ territory. Major fashion houses, such as Michael Kors, are jumping on the smartwatch bandwagon by pairing digital know-how with on-trend design – think a high-fashion, rose gold watch that can display the weather, text notifications and fitness activity – with customisable faces and straps thrown into the mix.

In short, there’s no way of knowing just how the trend will go. But if CES 17 is anything to go by, wearables as an overall category are firmly on the up.

IMAGE CREDIT: Global Panorama on Flickr.

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