You are what you eat – or so the saying goes. But how true is this for beauty? In an age of Insta-selfies, Facebook gym check-ins and Veganuary, what you put into your body is just as important as what you put on it.
‘’Beauty from within’’ is this concept in slogan-form. A phrase all-too often bandied about by beauty brands, we’re told that what we consume affects, and reflects in, our skin, hair and nails – just as much as the make-up and skincare we use on the outside. From clearing up problem skin to creating fuller-looking hair, increasing energy and targeting signs of ageing, welcome to doing beauty – the smart way.
Our ageing bodies can’t extract nutrients from foods as easily, so popping a beauty pill or two is thought to help boost our intake – a sort of add-on to our beauty regime. Some creams can’t nourish deeply enough into the skin, so it’s thought that taking supplements can do this from the inside. However, pills can’t ‘target’ areas in the way applied skincare can, and there’s the danger that mixing pills can cause you to ingest toxic amounts of vitamins: too much selenium can cause hair loss, for example, and taking excessive amounts of vitamin A can cause liver damage or even failure.
& supercharged diets
Beauty breakthroughs are happening all the time – but sometimes, it’s as simple as the foods we eat. Where kale and raw cocoa once dominated beauty buyer’s shopping lists, watermelon seeds (magnesium), algae fats (Omega-3) and coconut sugar (just 78% actual sugar) are now tipped to be the next trendsetters. In other news, the diet of the moment is Paelo – a lower-carb option that purportedly mirrors the ‘clean eating’ food habits of our caveman ancestors (the Paleolithic humans of 2.5 million years ago). To follow it, be prepared to indulge on veg and cut out refined sugars, processed foods and rich diary foods.
& other beauty beverages
It’s official – with vinegar bars touting detoxing, anti-ageing and stress-relieving drinks and beauty cafes serving up supplement-stuffed shakes and smoothies, you can now drink your way to better skin. For something more accessible, collagen drinks are becoming commonplace on the high street – the protein is said to restore skin’s elasticity and suppleness and drive cell renewal, and its molecules are thought to be too big to penetrate deeply into the skin, implying skincare isn’t as effective.
So what’s next for ‘’beauty from within’’? Look out for powdered yoghurts, enriched water and even chocolate.