It’s been a busy couple of weeks for advertising – especially with the announcement that UK ad spending in the digital sphere is still increasing, despite the threat of Brexit. Here are 3 campaigns that caught our interest, and show how the medium continues to evolve and challenge.
Even just a few months into 2017, brands are already making their mark in the world of advertising. Here are 3 that, for better or worse, caught our attention.
Worn, dated and unoriginal: a copywriting perspective on why idioms aren’t always the best option for that SS17 campaign.
Celebrating the tradition of April Fool’s jokes, here’s our round-up for this year – from cars to comics.
YouTube has found itself the source of scandal over its dated and ineffective algorithms – whether through hiding innocent content in YouTube’s “restricted mode”, or embarrassing brands over ad placement.
It was announced this week that the Nokia 3310 – perhaps the definitive mobile of our time, bar the iPhone – is being reissued. While it may seem surprising, it’s just the latest brand to capitalise on the nostalgic trend, with a stream of seemingly defunct names and products enjoying resurgence.
Today, we’ve gone into the realms of Bad Design to show that big brands – like London 2012, Hershey’s and airbnb – aren’t always exemplary.
We’ve gone full-Christmas here at the Retail Radar, and thought we’d share some of the beautifully-dressed windows spotted around the globe in trendy capitals London, Paris and New York.
In true festive spirit, we look to days of yore and round up the best of Christmas print ads. From magical design to sparkling copy, these are as timeless as they are rib-tickling.
Having already looked at our favourite examples of print copy, we now look to design in the second of our ‘Awesome Ads’ columns. From lego to WWF, these are the brands whose concepts should be celebrated (and footsteps followed).