Spring Sayings + The Idiocy Of Idioms

Worn, dated and unoriginal: a copywriting perspective on why idioms aren’t always the best option for that SS17 campaign.

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When Art Imitates Life: Tech We Love

It’s only three months into the year, and we’re already seeing some pretty smart tech. Here are our top three so far – smart trousers, interactive mannequins and Marilyn for Coke.