Worn, dated and unoriginal: a copywriting perspective on why idioms aren’t always the best option for that SS17 campaign.
It’s only three months into the year, and we’re already seeing some pretty smart tech. Here are our top three so far – smart trousers, interactive mannequins and Marilyn for Coke.
In true festive spirit, we look to days of yore and round up the best of Christmas print ads. From magical design to sparkling copy, these are as timeless as they are rib-tickling.
Having already looked at our favourite examples of print copy, we now look to design in the second of our ‘Awesome Ads’ columns. From lego to WWF, these are the brands whose concepts should be celebrated (and footsteps followed).