Renowned for celebrating body diversity in a slew of past campaigns that featured women of all sizes, ethnicities and ages, Dove is taking a bold step by launching some limited edition, curvy new packaging for their body wash range.
It’s a well-known fact that business have to evolve in order to keep going. Here are three examples of brands that did just that – and some of them may surprise.
It’s been a busy couple of weeks for advertising – especially with the announcement that UK ad spending in the digital sphere is still increasing, despite the threat of Brexit. Here are 3 campaigns that caught our interest, and show how the medium continues to evolve and challenge.
Even just a few months into 2017, brands are already making their mark in the world of advertising. Here are 3 that, for better or worse, caught our attention.
Worn, dated and unoriginal: a copywriting perspective on why idioms aren’t always the best option for that SS17 campaign.
YouTube has found itself the source of scandal over its dated and ineffective algorithms – whether through hiding innocent content in YouTube’s “restricted mode”, or embarrassing brands over ad placement.
Waterstone’s made news this week when it emerged that three apparently independent high street stores in Rye (‘The Rye Bookshop’), Southwold (‘Southwold Books’) and Harpenden (‘Harpenden Books’) were, in fact, owned by the chain book retailer. But it’s not the only brand to have been criticised for misleading the public.
While retail may not seem the place to pitch politics, sometimes brands recognise their power as a platform for change. In light of the current political uncertainty surrounding Trump’s presidency, beauty company, Illamasqua, have taken a stand against what they see to be a threat to their values and identity.
Founded by Soap & Glory’s creator, beloved by British Vogue and dubbed ‘the Netflix of beauty’, Beauty Pie – a subscription service that unlocks make-up at factory prices – certainly has all the hallmarks of an innovative, successful brand. But it is too good to be true? Here’s our analysis.
Independent branded business valuation consultancy, Brand Finance, has revealed 2017’s 500 most valuable brands. From Dell to Delta and BBC to KFC, these are the companies that are making their mark on the world.