Making an announcement just after E3 2017, in which the biggest news was the launch of the Xbox One X, Atari are wading in on the console war with the Ataribox.
Beauty brands love to innovate. Now, the focus turns to fragrance, with a surprising way to package this precious product.
Perhaps inspired by Chloe’s recent foray into perfume applied with a brush, several brands have followed suit with their own versions. Here are 3 which stand out.
Renowned for celebrating body diversity in a slew of past campaigns that featured women of all sizes, ethnicities and ages, Dove is taking a bold step by launching some limited edition, curvy new packaging for their body wash range.
It’s a well-known fact that business have to evolve in order to keep going. Here are three examples of brands that did just that – and some of them may surprise.
Even just a few months into 2017, brands are already making their mark in the world of advertising. Here are 3 that, for better or worse, caught our attention.
As Easter looms, Lush cosmetics pulls the rabbit out of the hat – literally – with a selection of sweet surprises that pair their trademark humour with their animal-friendly image.
Recognising their ”unique position” to connect users with support workers, and reiterating their goal of creating ”a safe community on and off Facebook”, the social media site are building on earlier efforts to tackle suicide-related posts, starting with tests in the US.
While retail may not seem the place to pitch politics, sometimes brands recognise their power as a platform for change. In light of the current political uncertainty surrounding Trump’s presidency, beauty company, Illamasqua, have taken a stand against what they see to be a threat to their values and identity.