Worn, dated and unoriginal: a copywriting perspective on why idioms aren’t always the best option for that SS17 campaign.
Waterstone’s made news this week when it emerged that three apparently independent high street stores in Rye (‘The Rye Bookshop’), Southwold (‘Southwold Books’) and Harpenden (‘Harpenden Books’) were, in fact, owned by the chain book retailer. But it’s not the only brand to have been criticised for misleading the public.
We’ve touched on the importance of gaming before in previous articles. Now we’re thinking bigger: how is the evolution of gaming affecting the retail sphere?
The listings for BrandZ’s top 100 most valuable global brands are here, and most of the results are as anticipated. However, a few crept in that raised our eyebrows… Ponder no more – here’s the low-down.
For one day a year, companies drop the corporate and have a little fun – keeping customers on their toes, and maybe even attracting a few new ones with a well-placed sense of humour. Here’s our round-up for this year’s April Fools’ – though, sadly, there’s a few that, though valiant efforts, didn’t think made the grade.
Photo credit: Benjamin Nagel on Flickr. Many retailers and marketers aren’t aware of just how large – and successful – the gaming industry is. Although overtaken by the US, who occupy first place, the UK has the world’s fifth-largest market for gaming, and it helped create open-world, action-adventure hit Grand Theft Auto V (GTAV), which…
In this one-off blog, we look at 3 incredible inventions that arguably changed the face of retail – the ATM, the barcode, and the internet.
Today, we’ve gone into the realms of Bad Design to show that big brands – like London 2012, Hershey’s and airbnb – aren’t always exemplary.
Our first opinion column looks to how retailers can combat the showrooming phenomenon – a method of shopping where the discerning customer eyes up an in-store product, only to buy it online at a fraction of the cost.