Worn, dated and unoriginal: a copywriting perspective on why idioms aren’t always the best option for that SS17 campaign.
Celebrating the tradition of April Fool’s jokes, here’s our round-up for this year – from cars to comics.
While Professional Beauty continues to tour the UK, 3 products stood out earlier this month, when the capital played host. While the event celebrates pioneering beauty brands on a number of fronts, it’s the tech category that always seems the most revolutionary – and here are the nifty gadgets that took centre stage.
YouTube has found itself the source of scandal over its dated and ineffective algorithms – whether through hiding innocent content in YouTube’s “restricted mode”, or embarrassing brands over ad placement.
As Easter looms, Lush cosmetics pulls the rabbit out of the hat – literally – with a selection of sweet surprises that pair their trademark humour with their animal-friendly image.
Recognising their ”unique position” to connect users with support workers, and reiterating their goal of creating ”a safe community on and off Facebook”, the social media site are building on earlier efforts to tackle suicide-related posts, starting with tests in the US.
Waterstone’s made news this week when it emerged that three apparently independent high street stores in Rye (‘The Rye Bookshop’), Southwold (‘Southwold Books’) and Harpenden (‘Harpenden Books’) were, in fact, owned by the chain book retailer. But it’s not the only brand to have been criticised for misleading the public.
While retail may not seem the place to pitch politics, sometimes brands recognise their power as a platform for change. In light of the current political uncertainty surrounding Trump’s presidency, beauty company, Illamasqua, have taken a stand against what they see to be a threat to their values and identity.
It was announced this week that the Nokia 3310 – perhaps the definitive mobile of our time, bar the iPhone – is being reissued. While it may seem surprising, it’s just the latest brand to capitalise on the nostalgic trend, with a stream of seemingly defunct names and products enjoying resurgence.
Innovative online grocer, Ocado, is currently testing both a ‘robot hand’ and a humaoid robot that could see it picking and packing products in its warehouses. We dig deeper….