It’s been a busy couple of weeks for advertising – especially with the announcement that UK ad spending in the digital sphere is still increasing, despite the threat of Brexit. Here are 3 campaigns that caught our interest, and show how the medium continues to evolve and challenge.
Even just a few months into 2017, brands are already making their mark in the world of advertising. Here are 3 that, for better or worse, caught our attention.
YouTube has found itself the source of scandal over its dated and ineffective algorithms – whether through hiding innocent content in YouTube’s “restricted mode”, or embarrassing brands over ad placement.
In true festive spirit, we look to days of yore and round up the best of Christmas print ads. From magical design to sparkling copy, these are as timeless as they are rib-tickling.
Having already looked at our favourite examples of print copy, we now look to design in the second of our ‘Awesome Ads’ columns. From lego to WWF, these are the brands whose concepts should be celebrated (and footsteps followed).
As retail insiders, we know what works. In this edition of our Spotlight On Retail column, we’ve pillaged the internet to round up 5 inspiring examples of print copy that hit the mark – and what lessons can be learnt from them.