It’s a well-known fact that business have to evolve in order to keep going. Here are three examples of brands that did just that – and some of them may surprise.
Waterstone’s made news this week when it emerged that three apparently independent high street stores in Rye (‘The Rye Bookshop’), Southwold (‘Southwold Books’) and Harpenden (‘Harpenden Books’) were, in fact, owned by the chain book retailer. But it’s not the only brand to have been criticised for misleading the public.
Independent branded business valuation consultancy, Brand Finance, has revealed 2017’s 500 most valuable brands. From Dell to Delta and BBC to KFC, these are the companies that are making their mark on the world.
A study by the Reputational Institute, conducted this time last year, has identified the world’s 100 most reputable companies – judged by 55,000 consumers in the 15 countries which make up three-quarters of global spending, including the US and the UK; India, China and Japan; and Russia (view the full list here).
We look to who came out top, scouring the press for clues (both positive and negative). Here’s what we found…