In true festive spirit, we look to days of yore and round up the best of Christmas print ads. From magical design to sparkling copy, these are as timeless as they are rib-tickling.
Having already looked at our favourite examples of print copy, we now look to design in the second of our ‘Awesome Ads’ columns. From lego to WWF, these are the brands whose concepts should be celebrated (and footsteps followed).
On its most basic level, brand storytelling is used to breathe life into a concept, product or service – or even a brand. But go further up the food chain, and the ripples are far more impressive. In this post on the Retail Radar, and our second Industry Buzzwords Column, we examine how brand storytelling works – and who does it well.