Brand Spotlight: Dove

Renowned for celebrating body diversity in a slew of past campaigns that featured women of all sizes, ethnicities and ages, Dove is taking a bold step by launching some limited edition, curvy new packaging for their body wash range.

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Industry Buzzwords Column #2: Selling With Sentiment

On its most basic level, brand storytelling is used to breathe life into a concept, product or service – or even a brand. But go further up the food chain, and the ripples are far more impressive. In this post on the Retail Radar, and our second Industry Buzzwords Column, we examine how brand storytelling works – and who does it well.