It’s a well-known fact that business have to evolve in order to keep going. Here are three examples of brands that did just that – and some of them may surprise.
A study by the Reputational Institute, conducted this time last year, has identified the world’s 100 most reputable companies – judged by 55,000 consumers in the 15 countries which make up three-quarters of global spending, including the US and the UK; India, China and Japan; and Russia (view the full list here).
We look to who came out top, scouring the press for clues (both positive and negative). Here’s what we found…
Having already looked at our favourite examples of print copy, we now look to design in the second of our ‘Awesome Ads’ columns. From lego to WWF, these are the brands whose concepts should be celebrated (and footsteps followed).
On its most basic level, brand storytelling is used to breathe life into a concept, product or service – or even a brand. But go further up the food chain, and the ripples are far more impressive. In this post on the Retail Radar, and our second Industry Buzzwords Column, we examine how brand storytelling works – and who does it well.