Our first opinion column looks to how retailers can combat the showrooming phenomenon – a method of shopping where the discerning customer eyes up an in-store product, only to buy it online at a fraction of the cost.
In our regular Buzzwords column, we’ll be breaking down the jargon while dispelling the myths. In this edition, we look at The Internet Of Things, and how it’s set to impact both consumers and businesses.
The retail landscape is ever-changing, and there’s nothing more game-changing than the introduction – and growth – of the high-tech. Omnichannel, the mobile wallet, location targeting and interaction are the four we focus on in this post of the Retail Radar.