Opinion: How Retailers Can Fight The Showrooming Phenomenon

Our first opinion column looks to how retailers can combat the showrooming phenomenon – a method of shopping where the discerning customer eyes up an in-store product, only to buy it online at a fraction of the cost.

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Technological Trends

The retail landscape is ever-changing, and there’s nothing more game-changing than the introduction – and growth – of the high-tech. Omnichannel, the mobile wallet, location targeting and interaction are the four we focus on in this post of the Retail Radar.