Worn, dated and unoriginal: a copywriting perspective on why idioms aren’t always the best option for that SS17 campaign.
Photo credit: Benjamin Nagel on Flickr. Many retailers and marketers aren’t aware of just how large – and successful – the gaming industry is. Although overtaken by the US, who occupy first place, the UK has the world’s fifth-largest market for gaming, and it helped create open-world, action-adventure hit Grand Theft Auto V (GTAV), which…
Today, we’ve gone into the realms of Bad Design to show that big brands – like London 2012, Hershey’s and airbnb – aren’t always exemplary.
The idea behind mystery shopping is to get an outsider view of your business. But in an era where you can email a survey to your customer database in one easy click, is there really an advantage with mystery shopping? We find out on our second Opinion blog.