Beauty brands love to innovate. Now, the focus turns to fragrance, with a surprising way to package this precious product.
Perhaps inspired by Chloe’s recent foray into perfume applied with a brush, several brands have followed suit with their own versions. Here are 3 which stand out.
‘Smart drugs’ are taking root in the beauty industry. Whether it’s pills that keep you productive, a caffeine hit for energy, or a feel-good formula for improving your mood and sleep quality, there’s a supplement to solve any problem.
Renowned for celebrating body diversity in a slew of past campaigns that featured women of all sizes, ethnicities and ages, Dove is taking a bold step by launching some limited edition, curvy new packaging for their body wash range.
It’s a well-known fact that business have to evolve in order to keep going. Here are three examples of brands that did just that – and some of them may surprise.
From thermal products to animal ingredients, here’s what’s been on our radar.
It’s been a busy couple of weeks for advertising – especially with the announcement that UK ad spending in the digital sphere is still increasing, despite the threat of Brexit. Here are 3 campaigns that caught our interest, and show how the medium continues to evolve and challenge.
Worn, dated and unoriginal: a copywriting perspective on why idioms aren’t always the best option for that SS17 campaign.
Celebrating the tradition of April Fool’s jokes, here’s our round-up for this year – from cars to comics.
While Professional Beauty continues to tour the UK, 3 products stood out earlier this month, when the capital played host. While the event celebrates pioneering beauty brands on a number of fronts, it’s the tech category that always seems the most revolutionary – and here are the nifty gadgets that took centre stage.
YouTube has found itself the source of scandal over its dated and ineffective algorithms – whether through hiding innocent content in YouTube’s “restricted mode”, or embarrassing brands over ad placement.