Retailers In Hot Water: Branding Blunders

Waterstone’s made news this week when it emerged that three apparently independent high street stores in Rye (‘The Rye Bookshop’), Southwold (‘Southwold Books’) and Harpenden (‘Harpenden Books’) were, in fact, owned by the chain book retailer. But it’s not the only brand to have been criticised for misleading the public.


Brand Spotlight: Beauty Pie, AKA The ‘Netflix’ Of Beauty

Founded by Soap & Glory’s creator, beloved by British Vogue and dubbed ‘the Netflix of beauty’, Beauty Pie – a subscription service that unlocks make-up at factory prices – certainly has all the hallmarks of an innovative, successful brand. But it is too good to be true? Here’s our analysis.