Retailers In Hot Water: Branding Blunders

Waterstone’s made news this week when it emerged that three apparently independent high street stores in Rye (‘The Rye Bookshop’), Southwold (‘Southwold Books’) and Harpenden (‘Harpenden Books’) were, in fact, owned by the chain book retailer. But it’s not the only brand to have been criticised for misleading the public.


The Era Of Nostalgia: Why Good Memories Sell

It was announced this week that the Nokia 3310 – perhaps the definitive mobile of our time, bar the iPhone – is being reissued. While it may seem surprising, it’s just the latest brand to capitalise on the nostalgic trend, with a stream of seemingly defunct names and products enjoying resurgence.